A new insights attitude for SMEs in the era of the ‘insights engine’

Insights are the lifeblood of many businesses today, and large companies have bolstered their operations with so-called ‘insights engines’: dedicated analyst teams leaving no data point unseen. Conversely, startups and SMEs lack the time and resources to organise and extract learnings from their data. The question is: Do smaller businesses need to care about insights? […] The post A new insights attitude for SMEs in the era of the ‘insights engine’ appeared first on e27.