Are brands ready for the future of loyalty?

Forced to adjust to socio-economic circumstances beyond their control and armed with technology that gives them more access to expertise than ever, consumers today are developing a stronger sense of self-reliance. Accenture’s research shows that nearly three-quarters of consumers in the Asia Pacific feel empowered to make key decisions in their own lives. They are […] The post Are brands ready for the future of loyalty? appeared first on e27.