Sephora, A New C-Suite Exec And A Celebration Of Latinx Roots: Babba Rivera Is Building A Hair Empire With Ceremonia

When Babba Rivera had the spark moment to launch Ceremonia, the clean haircare brand rooted in Latinx heritage, it was the result of identifying a void in the market for a haircare brand focused on getting to the root cause of hair challenges and treating it with the same the importance as skincare.