Should customer journey be personalised in the age of automation?

As businesses grapple with increased automation, entrepreneurs need to step up their game in order to engage with their customers in personalised ways. With an unpredictable market and ever-changing purchasing behaviour, it is critical for businesses to gain renewed insights about their customers. This enables businesses to adjust and adapt their products and services to […] The post Should customer journey be personalised in the age of automation? appeared first on e27.