Using Smthgood to promote conscious fashion through social commerce

In January, Singapore-based startup Smthgood launched their social commerce platform that combines user-generated “lookbooks” with a fashion marketplace that is focused on ‘conscious fashion’ brands –defined as fashion brands with positive environmental and social impact in their mission and operations. The user journey on the Smthgood platform begins with a quiz that helps set up […] The post Using Smthgood to promote conscious fashion through social commerce appeared first on e27.