After Vows Of More Diversity, TV Commercials And Digital Ads Are Getting Whiter, Survey Says

While non-Hispanic white people comprise 59% of the U.S. population, white actors accounted for 72.5% of people who appeared in TV and digital video ads in 2022, according to a study by Extreme Reach, a global marketing logistics company. That marks an increase in white actors from 65.6% in 2021.