Pantone Has Declared 2023 The Year Of Viva Magenta. Here’s Where To See, Sip And Savor This Vibrant Color In Los Angeles

As we look ahead to 2023 trends and inspired colorscapes, we expect to see Pantone's Viva Magenta lend color (pun intended) to influencing product development and purchasing decisions in all sorts of industries including fashion, art, design, hospitality, and travel.