How to get more constructive (negative) customer feedback and why

A long list of five-star reviews and positive customer survey results may look good, but they are meaningless if customers feel pressure to always leave positive feedback. Negative feedback is necessary; otherwise, you’ll never understand how your customers feel or the areas where your business can legitimately improve. Constructive criticism may be tough to hear, […] The post How to get more constructive (negative) customer feedback and why appeared first on e27.