Why content strategy is vital for your B2B startup’s long-term growth

Content marketing costs 62 per cent less and generates three times as many leads as outbound marketing. So why do many CMOs and marketing managers prioritise paid advertising? Unless you have a pile of cash to burn, that’s something hard to understand. Consider just that about 70 per cent of people now get information from blogs rather […] The post Why content strategy is vital for your B2B startup’s long-term growth appeared first on e27.