Jaeger-LeCoultre Shares A Custom Font And Some Special Treats At The Reverso 1931 Café Exhibit This Month

Jaeger-LeCoultre is drawing artistic inspiration from beyond the world of watchmaking, in which it collaborates with artists outside the industry. The latest hookup is with artist Alex Trochut to create a new typeface that epitomizes the Art Deco spirit of the design of the Jaeger-LeCoultre Reverso.