Why kirana stores are central to India’s digital opportunity

The COVID-19 pandemic showed us just how important kirana stores are in India. Rather than abandoning their neighbourhood shops in favour of online deliveries, Indian consumers told us they bought more groceries from these local shops during lockdowns. They also said they had no plans to stop shopping there in the future. We can now […] The post Why kirana stores are central to India’s digital opportunity appeared first on e27.