Loving Your Leftovers: Unilever’s Christina Bauer-Plank On The Purpose Of The Hellmann’s Brand

The link between purpose and profitability at the company level is now clear. Less attention has been paid to how purpose drives profitability at the brand level. Christina Bauer-Plank, Global VP of Hellmann's, explains the purpose of Hellmann's and how this is contributing to its growth.