How marketers can connect with APAC’s 450 million young gamers?

Last year, 450 million Asia Pacific gamers aged under 18 loaded up numerous virtual worlds right under the noses of brand marketers. Youngsters can spend hours immersed in games. Why? Because they are a safe space for kids to experiment with their identity, practise their social skills and discover their potential and capabilities. Yet despite […] The post How marketers can connect with APAC’s 450 million young gamers? appeared first on e27.