Why Demand For RTD Beverages Is Skyrocketing: The Distilled Spirits Council Report

From 2020-2021, Premixed, Spirits-Based RTD suppliers, grew revenues by 42%, to $1.6 billion. Fueled by the COVID-19-induced lockdowns, the growth experienced by the RTD category was almost one and a half to three times greater than the growth in the other leading alcoholic beverage categories