How e-commerce brands can tap into the US$600 billion social commerce market potential

Think about the last time you bought something: Why did you choose to buy the product? Where did you go to find out more about the product or brand? What channel did you use to complete the checkout? For the most part, I can guarantee that you have, at some point during the buying journey, […] The post How e-commerce brands can tap into the US$600 billion social commerce market potential appeared first on e27.