Charli And Dixie D’Amelio Turned TikTok Fame Into A Billionaire-Backed Personal Brand That Hinges On Their Personal Lives

Charli and Dixie D'Amelio have earned more than $70 million since 2020 by hawking products for Amazon, Prada, Dunkin and Abercrombie. TikTok's first family is now launching a VC-backed company to D'amelio-branded goods to their 200 million plus social media followers.