The rise of live commerce in Asia and adoption of BeLive by retailers

The rise of live streaming e-commerce, often referred to as live commerce, is a new and revolutionary marketing channel and platform based on the initial success of TV Shopping. By borrowing ideas and formats from this traditional method, retailers are able to create live streamed content where the stream host or Key Opinion Leader (KOL) […] The post The rise of live commerce in Asia and adoption of BeLive by retailers appeared first on e27.