Why community building has replaced lean startup approach to lurk investors?

There was a time when startups, especially in the product space looked at community building as just a ‘nice to have’ option for marketing. That time has passed. Over the past few years, changing dynamics of audience engagement and go-to-market strategy have led to incredible results for product-led businesses that engage actively in community building. […] The post Why community building has replaced lean startup approach to lurk investors? appeared first on e27.