Hailey Bieber’s New Skincare Line Welcomed With Infringement Lawsuit

On June 15, 2022, Hailey Bieber launched “Rhode,” billed as a cruelty-free, affordable skincare line. The launch was publicized to Bieber’s nearly 50 million followers and Justin Bieber’s 245 million followers. Less than a week later, Rhode-NYC filed a lawsuit claiming trademark infringement.