This Ex-Lawyer Disrupted The Ice Cream Category With Halo Top Ice Cream And Is Now Taking Aim At Chocolate With His New Low-Calorie Brand - Gatsby Chocolate

Doug Bouton is starting his next brand as he takes aim at a category that is double the size of ice cream: chocolate. In 2021, Bouton founded GATSBY Chocolate, the lowest calorie chocolate on the market, and already released nearly 10 products with ambitious plans to introduce more innovations.