Unpacking Clinique’s Metaverse Campaign, How Beauty’s Approach To Web 3 Is More Than Just Skin Deep

For its latest campaign, ‘Metaverse Like Us’, Estee Lauder Group owned beauty brand Clinique has tapped three artists — Tess Daly, Sheika Daley, and Emira D’Spain — to create NFT make up looks which will be gifted to holders of PFPs from the Non Fungible People avatar community.