BBC bosses have £50m plan to find out what viewers really like and how to reach 'diverse audiences' 

(May 09 07:44) Dailymail.co.uk

The cash will be used over a four-year period to track what viewers watch and 'provide an insight from a range of demographic groups'.

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BBC bosses have &pound;50m plan to find out what viewers really like and how to reach 'diverse audiences'&nbsp;