Panera’s Opens Another Subscription Club: Moving From Coffee To Including Beverages

For $10.99 a month plus tax, the Unlimited Sip Club offers unlimited self-service beverages at any Panera’s, which includes hot and iced coffee, hot and iced teas, lemonade, Pepsi-Cola fountain beverages including Dr. Pepper, Mountain Dew and Sierra Mist, and its own Charged Lemonades.