In the age of e-commerce, complete and accurate data analytics is key

There is a growing market for e-commerce in Southeast Asia with e-Conomy SEA 2021 projecting overall online spending growth to double by 2025 (or equivalent to the overall revenue of $362 billion) in the region alone. As such, e-commerce businesses in Southeast Asia have ramped up their strategies to target potential customers and promote their […] The post In the age of e-commerce, complete and accurate data analytics is key appeared first on e27.