Are social sellers missing an important piece of the data puzzle?

There has never been a better time to be a social seller. The pandemic-induced shift in consumer buying behaviour has accelerated the growth of social commerce, which accounted for approximately 20 per cent of total online spending in Southeast Asia since the pandemic. A study iKala conducted last year found that not only did this spending […] The post Are social sellers missing an important piece of the data puzzle? appeared first on e27.