The struggle to maintain accurate consumer insights with the new consumer

By 2030, ASEAN will be the fourth-largest economy in the world with a consumer market of roughly US$4 trillion. The entire region is projected to rapidly develop and take a significant step forward in its socio-economic progress, offering plenty of growth opportunities, even in spite of the pandemic. Key insights into consumption patterns and consumer […] The post The struggle to maintain accurate consumer insights with the new consumer appeared first on e27.