Focusing On Creating An Instagram Community, This Founder Surpassed $1 Million In Sales In 4 Hours

Suzy Holman, cofounder of Jovi, a patch that mutes menstrual cramps with nano capacitor technology, grew her community to over 150,000 members. She leaned on them to help her name and launch the company. At launch, it surpassed $1 million in sales within the first four hours.