(February 05 17:33) Sbr.com.sg
Uploaded By:
Paul Howell
Submitted By:
Staff Reporter
Case Study:
No
Online shopping festivals and livestreaming are becoming the trend for e-commerce players in the region.
The rise of e-commerce has become more prominent amidst the rapidly changing consumer trends and retail experience.
The Consumer and Competition Commission Singapore (CCCS) has observed that e-commerce platforms generally start off as a player in a single market segment, and incrementally expand into other market segments. Along the way, these platforms face major challenges in gaining a critical mass of multiple user bases on board.
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