GfK, SPH to introduce new media audience measuring tool

Uploaded By:  Paul Howell Submitted By:  Staff Reporter Case Study:  No The audience study aims to understand audience profile changes. Market research company GfK will be introducing new ways of measuring local media consumption through an audience study, commissioned by Singapore Press Holdings (SPH), which will focus on a more consumer-centric and single source panel. The audience study aims to understand the changes to the audience profile with the proliferation of multiple media platforms, products and formats with insights that will go beyond reach and frequency. read more