The case for shaming influencers for not social distancing

Shaming people on TikTok carries a special flavor of vicious righteousness.  Angry at the apparent lack of mask-wearing and social distancing amid rising COVID cases in the United States, irate TikTok users are flaming a Los Angeles salon through snarky videos and negative Yelp reviews. But intense public shaming, regardless of whether it's deserved, may actually reinforce the target's wrongful behavior instead of pushing them to actually change.  Habit Salon, which recently expanded from its Arizona origins and opened a location in West Hollywood, is immensely popular with influencers for the salon's summery balayage and hair extension techniques. The salons' owner, Chrissy Rasmussen, posts videos of her clients' "transformations" on Instagram and TikTok under the handle hairby_chrissy. She has been posting content from her salons for months.  Read more...More about Tiktok, Covid 19, Social Distancing, Culture, and Web Culture