How e-tailers should prepare for Singles’ Day amidst COVID-19

On Singles’ Day (November 11) last year, Chinese e-commerce giant Alibaba banked a whopping US$38.4 billion (EUR32.2 billion) in sales, shattering its 2018 record in the process. The year-on-year growth of the world’s largest shopping event was impressive but noticeably slower — a trend that analysts attributed to China’s weakening economy, and its trade war […] The post How e-tailers should prepare for Singles’ Day amidst COVID-19 appeared first on e27.