How theAsianparent aims to help reduce stillbirth rates in Southeast Asia

As a leading pregnancy and babycare site and app in Southeast Asia (SEA), theAsianparent regularly spends hours in their product team meetings, analysing user behaviour. One time, the team noticed an “odd pattern” where heavy users would suddenly stop using the pregnancy tracker feature on the app. Initially, they attributed the change to usual stuff […] The post How theAsianparent aims to help reduce stillbirth rates in Southeast Asia appeared first on e27.