How Pomelo tackles the problem of high product return with its O2O retail experience

Despite progress here and there since its inception decades ago, online shopping platforms today continue to face the same critical issue as in the past: High product returns. As per a January report by UK-based behavioural marketing firm Salecycle, while returns rates to physical stores are around eight per cent, the number for online retailers was […] The post How Pomelo tackles the problem of high product return with its O2O retail experience appeared first on e27.