Tinder launches apocalyptic Swipe Night experience in the UK and around the world

Trying to find love as the world ends? What a concept!  That premise is central to Tinder's interactive Swipe Night event, which launches in the UK and around the world on Sept. 12 at 10am.  If you're unfamiliar with Swipe Night, then here's a lil catch up: Swipe Night is a first-person choose-your-own-adventure style event where Tinder users can swipe at key moments to determine the direction of the story within the app. Swiping doesn't just affect how the story ends — it also has a bearing on who users match with and what they end up chatting about.  As for the storyline, well, it couldn't be more pertinent to the times we're living in. Swipe Night tells the story of a group of friends during the last few hours before an asteroid hits Earth. Why yes, it's the apocalypse! Tinder users play the main protagonist and as the plot unfurls, they face practical decisions and moral quandaries that ultimately decide who they end up matching with.  Read more...More about Tinder, Dating Apps, Sex And Relationships, Pandemic, and Cuffing Season