Frasers Property Retail rolls out Frasers eStore

Uploaded By:  Janine Ballesteros Submitted By:  Janine Ballesteros Case Study:  No The platform will integrate two loyalty programmes. Frasers Property Retail will be launching its new e-commerce marketplace, Frasers eStore, to provide a seamless store-to-door experience to serve tenants and shoppers, via the Frasers Experience (FRx) app this October, according to an announcement. The Frasers eStore will be available to a potential membership base of over 800,000 shoppers on the FRx platform, which integrates two loyalty programmes, Frasers Experience and AMperkz into a single loyalty programme. read more