Venturing into China: The challenges and key success factors of localisation

While the rapidly-evolving China market never fails to keep foreign new entrants up on their toes, thorough consideration of important lessons could translate into a successful entry into the world’s second-largest economy. After a slew of pre-opening campaigns for more than half a year, Loft,  one of Japan’s most popular lifestyle specialty retailers, officially unveiled its […] The post Venturing into China: The challenges and key success factors of localisation appeared first on e27.