Storytelling: A humane way to advertise your startup

Storytelling is nothing new. In fact, storytelling dates back to very ancient times and predates the emergence of writing. Today, storytelling continues to thrive and has been incorporated into companies’ marketing strategies to humanise their sales messages and form closer relationships between the brand and its audience. But how does sales storytelling work? How is it possible […] The post Storytelling: A humane way to advertise your startup appeared first on e27.