How Tokopedia managed customer experience and engagement amidst the pandemic

In early March 2020, Indonesia announced its first confirmed case of COVID-19. Since then, there have been rapid shifts in consumers’ lifestyles, purchase patterns, and consumer behaviour as they are starting to recalibrate their budget. One of the observed shreds of evidence is that consumers are becoming more price-conscious, which affects their channel preference. These […] The post How Tokopedia managed customer experience and engagement amidst the pandemic appeared first on e27.