Book Excerpt: In this digital age, customer journey as we know it may no longer exist

What is evident is that technology has changed the way customers buy. However, before we delve deeper, let us first understand the typical customer journey of someone who is purchasing a product or service, regardless of whether it is a B2B, B2C, offline or online business. Businesses need to evolve to adapt to changing customer […] The post Book Excerpt: In this digital age, customer journey as we know it may no longer exist appeared first on e27.