Rockstar Energy’s extravagant billionaire founder Russ Weiner just sold his company to PepsiCo for nearly $4 billion. Here’s how the son of a far-right talk show host built a multibillion-dollar energy drink empire.

(March 14 20:01) Businessinsider.sg

Russ Weiner drove around San Francisco in an old limo with Rockstar's logo painted on the side to promote the energy drink when it first launched.

You can find the original article here