62% of customer experience interactions failed to be productive: report

Submitted By:  Staff Reporter Case Study:  No A “wow” remains elusive from hard-to-please Singaporeans. Singaporean customers remain unimpressed as only a third or 38% saying that they were able to accomplish their goals when interacting with brands whilst only 39% found their experiences emotionally positive, according to a report by market research company Forrester. Meanwhile, whilst only 41% of customers found brands easy to interact with. read more