(July 02 06:00) Sbr.com.sg
Submitted By:
Danielle Isaac
Case Study:
No
Singapore’s central location in Asia allows companies to test the market in minimal time.
Nine in 10 firms with largely globally centralised and regionalised marketing organisation functions consider relocating to Singapore, Accenture revealed in a report.
The study’s findings pointed to Singapore as the best global marketing hub in Asia, with 62% of organisations headquartered in Singapore chose the island-state as their current marketing hub because of the access to a diverse range of talent.
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