Rethinking Online Sales For Premium Wineries: NakedWines.com In The COVID Era

Why would a premium Sonoma winery risk selling their Pinot Noir for $18 when usually they sell it for $60? Two reasons. One, it's the same brand but a different Pinot Noir. And two, they're trying to manage COVID. Ana Keller of Keller Estate in the Petaluma Gap offers some perspective.