The definitive 3-step guide to early-stage customer acquisition

Customer acquisition: an afterthought? In my interactions with several entrepreneurs and founders, their go-to marketing strategy is “social media” or “content marketing”. This is without regard to what the product is because customer acquisition seems to be an afterthought. Some throw out random words include Facebook, Google, SEO. It’s worrying that many entrepreneurs building great […] The post The definitive 3-step guide to early-stage customer acquisition appeared first on e27.