How PR agencies can use big data to optimise their campaigns

Big data can also play an important role in managing PR crises The amount of data created since the beginning of the digital age has transformed the way we use it. Yes, it is true that 90 per cent of data in the world today, has accrued over the past few years. It should be noted, […] The post How PR agencies can use big data to optimise their campaigns appeared first on e27.