Why startups need to localise to expand overseas successfully

Adapting the brand to local cultures will help companies establish a stronger foothold in overseas markets With the 6,500 languages spoken worldwide, businesses face the gargantuan task of translating their products and services in their quest to globalize. While no business would realistically expect to target markets speaking all of those languages, viable marketplaces exist […] The post Why startups need to localise to expand overseas successfully appeared first on e27.