Byte’s creator culture will make or break Vine 2

Vine’s spiritual successor is slated to launch in 2019, yet it already faces two immense and conflicting expectations: that it will be a launching pad for another era of huge stars, and that it’ll recreate the low-key, relaxed, and goofy atmosphere that made Vine so fun. The app, called Byte, comes from Dom Hofmann, one of Vine’s co-founders. It’ll allow users to create similarly short-form videos, and ideally, find a community of like-minded creators. But the landscape has changed dramatically since the glory days of Vine. YouTube, Twitch, TikTok, and even Instagram cater toward people looking to build a brand they can turn into a career driven by instant fame. Just about every vibrant social platform now comes with the pressure to not... Continue reading…