Weather Channel continues its terrifying mixed reality campaign with wildfire segment

The Weather Channel is at it again: after terrifying viewers with a graphic that drove home the dangers of flooding during Hurricane Florence, the network has aired a new clip that highlights how climate change is making natural disasters even more devastating. This one demonstrates the astounding speed of a wind-whipped inferno burning its way up a mountainside. In the video, meteorologist Stephanie Abrams starts out in an idyllic forest. But she points out that the key ingredients for a raging fire are in the scene, too: dry brush, hot air, and strong winds. Just a spark — which comes from people more than 80 percent of the time — “could ignite a firestorm,” Abrams says. “Fires like this one can consume up to a football field every... Continue reading…