AUG 2018

THE TECHNOLOGY OF FOOTBALL  What does the adidas Football Future team do? We have a look at the present and take a peek into the future. – At the FIFA World Cup™ in Russia, technical innovations helped make the game fairer. We present an overview. – FIFA eWorld Cup™: the Grand Final in London’s O2 Arena was a veritable triumph for digital football. – What does the future hold for the technology of football? – UNIQUE: the World Cup Trophy shares its brilliance with everyone. A different kind of photo reportage. – Thanks to technology, the occurrence of injuries in football can now be examined more quickly. A few examples. – And: fans now chat about amateur football on social media, using videos and apps.