What Asia’s smallholder farmers really need and why startups should lead this uncontested race

Family farms produce up to 80 per cent of the food supply in Asia, and the global smallholder agribusiness market is estimated to be worth more than US$400 billion. But while breaking into the smallholder market might be an enormous opportunity, technology startups are finding this is no easy feat. Rocky Thooi grows durian, passionfruit […] The post What Asia’s smallholder farmers really need and why startups should lead this uncontested race appeared first on e27.